Your privacy matters to us. This Privacy Policy explains what personal data 97pk collects, why we collect it, how it is used, who it may be shared with and what rights you have as a user of this Platform.
Last Updated: 1 January 2026
Six principles that guide how 97pk handles your personal data — not a substitute for reading the full policy below
97pk collects only the personal data that is strictly necessary for the stated purpose. We do not collect data speculatively or in excess of what is required to operate the Platform.
97pk does not sell, rent or trade your personal data to third-party marketers. Your information is used solely for the purposes described in this Privacy Policy.
Personal data is stored on secured infrastructure with SSL encryption, access controls and routine security reviews. We apply appropriate technical and organisational safeguards.
You have the right to access, correct, restrict, object to and request deletion of your personal data in accordance with applicable privacy law. We honour these rights promptly.
We do not retain personal data indefinitely. Data is kept only as long as necessary for the specified purpose or as required by applicable legal obligations.
This Privacy Policy is written in clear English so Pakistani users — and any other visitors — can understand exactly how their data is handled without needing a legal background.
This Privacy Policy ("Policy") describes how 97pk, operating the website at https://97pk.cam (the "Platform"), collects, uses, stores and processes personal data relating to users who visit or interact with the Platform.
97pk is an English-language online betting and casino information platform serving users primarily in Pakistan. The Platform provides educational content on sports betting, live casino games, payment methods and responsible gambling. 97pk does not operate as a gambling operator and does not process financial transactions on behalf of users.
We are committed to protecting the privacy of all users. This Policy is written in plain English to ensure that users across Pakistan — in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and beyond — can understand it clearly, without requiring a legal background.
By accessing or using the 97pk Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein, to the extent required by applicable law.
For the purposes of this Privacy Policy, the following definitions apply:
97pk acts as the Data Controller for all personal data collected through the Platform. As Data Controller, 97pk is responsible for determining the purposes for which your personal data is used and the means by which it is processed.
Platform Name: 97pk
Website: https://97pk.cam
Contact (plain text — not a link): [email protected]
Platform Language: English (Pakistan)
For any queries relating to data protection, your rights or the contents of this Policy, please contact us using the details in Section 17 of this document.
97pk may collect the following categories of personal and technical data when you use the Platform:
| Data Category | Examples | Collection Method |
|---|---|---|
| Technical & Device Data | IP address, browser type, operating system, device type, screen resolution | Automatic (server logs, analytics) |
| Usage & Behaviour Data | Pages visited, time on site, click paths, referral source, session duration | Automatic (analytics tools, cookies) |
| Communication Data | Messages sent via support channels, email correspondence content | Provided voluntarily by user |
| Preference Data | Language preferences, cookie consent choices, notification settings | Stored via cookies or local browser storage |
| Voluntarily Submitted Data | Name, email address, message content submitted via support or feedback channels | Provided voluntarily by user |
97pk does not collect financial data such as bank account numbers, card details, wallet credentials or transaction records. All financial transactions are processed directly between users and third-party gambling operators.
Personal data is collected through the following mechanisms:
97pk processes personal data for the following specified purposes:
97pk does not use personal data for automated profiling that produces significant legal or similarly significant effects on individual users.
Where applicable privacy legislation requires a defined legal basis for processing personal data, 97pk relies on the following bases:
97pk does not sell, rent or otherwise commercially transfer personal data to third parties. Personal data may be shared only in the following limited and defined circumstances:
97pk does not share personal data with gambling operators, advertising networks or data brokers. References to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on the Platform are educational references only — no data is transmitted to these providers by 97pk.
The 97pk Platform uses cookies and similar browser-based technologies to enhance your experience and to gather analytical information about Platform usage. The following categories of cookies may be used:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Essential for Platform functionality — session management, security, navigation. Cannot be disabled without affecting Platform operation. | No |
| Preference / Functional | Remembers user settings and preferences such as language selection and cookie consent choices. | Yes |
| Analytics | Collects anonymised usage data to help us understand how users interact with the Platform and where improvements can be made. | Yes |
You may control cookie use through your browser settings. Disabling non-essential cookies will not prevent you from accessing the Platform, but may affect certain preferences and analytics functionality. Note that clearing cookies will reset your consent preferences.
97pk retains personal data only for as long as is necessary to fulfil the stated purpose, or as required by applicable legal obligations. The following general retention principles apply:
When data is no longer required, it is securely deleted or anonymised so that it can no longer be attributed to an identifiable individual.
97pk implements appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:
No method of transmission over the internet or electronic storage is completely secure. While 97pk takes reasonable precautions, absolute security cannot be guaranteed. If you become aware of a potential security incident affecting your data, please contact us promptly at [email protected] (plain text — not a clickable link).
Subject to applicable privacy law, you have the following rights in relation to your personal data held by 97pk. To exercise any of these rights, please contact us using the details in Section 17.
You may request a copy of the personal data 97pk holds about you and information about how it is being processed.
You may request correction of inaccurate or incomplete personal data held about you without undue delay.
You may request deletion of your personal data where it is no longer necessary for the purpose collected, or where you withdraw consent.
You may request that processing of your data be restricted in certain circumstances — for example, while the accuracy of data is being verified.
You may object to processing based on legitimate interests at any time. We will cease processing unless compelling legitimate grounds override your interests.
Where processing is based on consent or contract and carried out by automated means, you may request your data in a structured, machine-readable format.
We will respond to all valid rights requests within a reasonable timeframe in accordance with applicable law. We may need to verify your identity before fulfilling a request to prevent unauthorised disclosure.
The 97pk Platform is strictly intended for adults. We do not knowingly collect or process personal data from individuals under the age of 18 — or the higher minimum age required by the applicable gambling operator or license jurisdiction.
If you are a parent or guardian and believe a minor has provided personal data to 97pk, please contact us immediately at the address in Section 17 and we will take prompt action to delete such data.
As an internet-based platform, personal data processed by 97pk may be transferred to, stored in or accessed from jurisdictions outside Pakistan. Where such transfers occur — for example, through the use of third-party analytics or hosting providers — 97pk takes reasonable steps to ensure appropriate safeguards are in place to protect your data in accordance with this Policy and applicable privacy standards.
Users in Pakistan are advised that there is no formal comprehensive data protection framework equivalent to the GDPR currently in force in Pakistan. 97pk applies data protection principles as described in this Policy in good faith, regardless of applicable jurisdiction.
The 97pk Platform may reference third-party brands, services and payment providers — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for educational and contextual purposes. These references do not constitute a partnership, affiliation or data-sharing arrangement between 97pk and those providers.
The Platform does not contain outbound links to third-party websites. In the event that links to external resources are added in the future, 97pk will not be responsible for the privacy practices of those external sites. You should review the privacy policy of any external site before submitting personal information.
97pk reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law or Platform functionality. The "Last Updated" date at the top of this document will be revised with each material change.
Where changes are significant, we will take reasonable steps to draw attention to the updated Policy — for example, through a notice on the Platform homepage. Continued use of the Platform after any update constitutes your acceptance of the revised Policy.
We encourage you to review this Privacy Policy periodically, particularly if you are a regular user of the Platform.
If you have any questions, concerns or requests relating to this Privacy Policy or to the personal data 97pk holds about you, please contact us using the details below. Our support email is provided as plain text only and is not a clickable link.
Platform: 97pk — https://97pk.cam
Data Controller: 97pk
Support Email (plain text — not a link):
Platform Language: English (Pakistan)
Response Time: We aim to respond to all privacy-related enquiries within 30 days. Complex requests may require additional time, in which case we will notify you of the expected timeframe.
For responsible gambling queries or self-exclusion requests, please also visit our Responsible Gambling page, which contains dedicated guidance and support information.
For all other Platform queries, please refer to our FAQ page or our full Terms & Conditions.
We take data protection seriously at 97pk. If you have reviewed this Policy and are ready to explore our platform, head back to the homepage or read our full Terms & Conditions for complete platform usage guidance.